SUBJECT: An event agency that connects talents/artists from the outskirts with companies. Primarily based in São Paulo, the agency also operates in Paris and New York.

​

METHODOLOGY: Utilizing strategic design and thinking tools in different steps: Understanding the subject, Identifying Design Challenges - Research matrix - Field observation during events - Interviews - Quantitative & qualitative analysis - Stakeholder map - Personas - Benchmarking.

​

REALIZATION: Strategic analysis and advice presented to the client

​

IMPACTS: Sustaining the Blend community beyond events by strengthening the desire to belong to the Blend community. Measuring the impact of Blend connections and quantifying the number of projects generated through the events.

​