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What is Strategic Design?

A way to deeply understand the challenges of a project, organization, or stakeholder and address them in an innovative and human-centered way, integrating user needs.

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This process uses design thinking methods, field research, and systemic analysis.

Immersion & Research

User Needs Analysis

Design

Idea Development

Prototypes & Testing

Effectiveness Validation

Impact Monitoring

Aiming for Positive and Sustainable Impact

PROJECTS :

New customer experience

Daki, a Brazilian company, wishes to expand its services and propose a new offer to increase customer loyalty.

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Brand study

Blend, a Brazilian company, wants to understand its users, their needs and their means of innovation.

Workshop facilitator

During a company seminar, workshops were co-created with the aim of integrating employees into the issues and questions linked to their work.

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