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DAKI
Partnership project - 2023 - In group
METHODOLOGY: Utilizing strategic design and thinking tools to help a Brazilian brand expand its target audience: field research, canvas tool, and more.
ACHIEVEMENT: Giving Daki users more time to fully enjoy their lives! The concept was to offer various types of events, allowing the company to better understand its customers and enabling consumers to connect with other Daki clients, thereby encouraging the creation of advertising content.
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IMPACTS: More loyal customers for Daki - Better understanding of its customer base - Presents a more dynamic brand image.
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PRODUCTION:
- 3D app interface mockup
- Project communication - videos
- Personas - Use scenarios - Reflection on the business plan
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